Dear Cheapskate,
Do you wish, with all your might and main, that you lived the life of that happy person in the commercial? The slim business woman eating that burger? The charming fellow drinking that beer, driving that car, wearing those cool shoes? Even though you're a cheapskate, it kind of crosses your mind that maybe, just maybe, you should blow two days of your $5 budget on a box of chicken nuggets?
Let me tell you about commercials. Zeus (that's Zeus, the god, not Dr. Suess, the author) throws a lighting bolt and the commercials appear! All over the place - TV, internet, billboards, magazines... for the good of mankind!
Just kidding.
When you buy something that appeared in a commercial you are paying for the item plus the cost of the advertising. I read somewhere that when you buy a new car (Don't buy a car! Not even a used car!!) you're paying $2,000 just for the advertising plus another $1,500 towards some auto worker's retirement! If true, that's $3,500!! You could buy ten used cars for $3,500!! Even you are given a car for the price of $0, it's still expensive because of gas, insurance, etc.
Notice anything else? Junk food, fast food, weight loss food, beer, cars, anti-aging lotions... This is all stuff you don't need! If you needed it, they wouldn't have to advertise it to make you think you need it because you'd already know you need it.
If you see something in a commerial and you buy it:
1) You're paying for the advertising.
2) You don't need it!!
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also, don't even go into trendy shops with cool shiny things because just looking at them makes you want to buy them. so don't look and don't walk through the doorway. that saves money too,
ReplyDelete@margaret
ReplyDeleteVery wise.